Concept and basic policy of sustainability

We, Gendai Agency Inc., have set forth our corporate philosophy as “contribute to the creation of a more prosperous society through engaging in highly innovative and imaginative activities that support the earnings growth and advancement of our client companies.” We have also stipulated three management principles and four codes of conduct, and we hope to contribute to the realization of a sustainable society by carrying out business activities in accordance with this philosophy. We will strive to carry out initiatives aimed at building a sustainable society as well as developing the economy, while also paying attention to the environment, social responsibility, and corporate governance so as realize a prosperous society.

Basic Policy of Sustainability

Gendai Agency Inc., based on its Corporate Philosophy, Management Principles, and Code of Conduct, will work toward realizing a sustainable society in accordance with the following policies while respecting the dialog between all stakeholders such as its business partners, shareholders, employees, and local community.

• 1We will comply with the laws and regulations, and carry out fair and socially responsible corporate activities in accordance with social norms and common sense.
• 2We will take into consideration the impact of our business activities on the global environment, and will contribute to the realization of a society that values the global environment by reducing our environmental-impact through energy-conscious activities, the effective utilization of resources, and the introduction of environmentally-friendly products.
• 3We will contribute to the realization of a society where human dignity is protected through corporate activities that respect the human rights of all stakeholders, regardless of gender, nationality, or other personal attributes.
• 4We will strive to strengthen the relationship of mutual trust with our business partners by conducting honest and appropriate business transactions based on free and fair competition, and will work to build relationships of co-existence and co-prosperity that will contribute to society.
• 5We will respect the individuality and diversity of our employees, who form the cornerstone of maximizing corporate value, will establish education and training systems and personnel systems that enable them to demonstrate their respective capabilities to the maximum extent, and will endeavor to realize a work environment where they can work in a lively manner with pride and enthusiasm.

Main initiatives by Gendai Agency